X
Your brand is your company DNA!
Your customers need to recognize that what your company claims to be is, indeed, the reality – and that this matters to them.
We help our clients to define their company DNA in a realistic, differentiated, yet durably relevant way.
Your resulting corporate identity will be the basis and essence of internal and external communication to ensure an honest and consistent perception among both employees and customers.

We support your organization in the areas of:
  • Establishing a Brand Strategy for your markets and segments
  • Defining a clear and believable Brand Promise
  • Defining hands-on, implementable Brand Values
  • Translating Brand Values into easy-to-apply Brand Behavior
Business Case Example:
Improving Brand Performance & Brand Behavior - prizeotels, Germany
Business Case Example:
Defining and Repositioning the Brand & Defining Brand Behavior - Ringhotels, Germany
Business Case Example:
Brand Behavior & Brand Training Content – Kempinski, Shaza Hotels, Saudi Arabia

Improving Brand Performance & Brand Behavior - prizeotels, Germany

Situation:
  • The existing brand positioning and brand values needed to be represented in the daily interaction with the guest.
  • The communication skills were calling for an update to display more what the brand stands for and to be unique at the customer’s touch point.
  • All team members had to understand what the brand represents and what their role is when acting as a Brand Ambassador!

Defining and Repositioning the Brand & Defining Brand Behavior - Ringhotels, Germany

Situation:
  • The existing brand positioning was aged and needed to be revitalized and re-positioned. New brand values had to be defined which can be embraced by all 120 member hotels.
  • A Master Brand Ambassador program had to be implemented and over 3000 employes had to be trained to understand and live the new brand!

Brand Behavior & Brand Training Content – Kempinski, Shaza Hotels, Saudi Arabia

Situation:
  • The new brand values needed to be represented in the daily interaction with the guest.
  • The communication skills had to display what the brand stands for at each touch point.
  • All team members had to understand what the brand represents and what their role is when acting as a Brand Ambassador!